Thursday 29 March 2012

Target Audience Analysis (Pearl and Dean)

Target Audience

Our target audience would be for viewers at the ages of 15-35. We have picked this age because our film represents this age group as the main character is coming back from a night out as this is for the 15-35 age range group. One of our group members when to windsor town centre on a friday and a saturday night to ask the public their ages to see what age ranges go out. We made a tally chart and the lowest age was 15 and the oldest was 35 so we decided this age group would relate to our film the most. Also we have picked this age range for the target audience because there are parts of our film that will be too scary for youngers to watch.    
When we were also deciding our target audience, i looked at a relevant film called 'Scream 3', this film had a relevant story line and relates to our film a lot. i looked online on IMDB to look at the ratings and statistics of the film. The Film had a gender rating of 52% male and 48% female, it also had a 15-35 year target audience. So we looked at these statistics and thought they were relevant to our short film opening, so we used basically the same statistics for our film. 
Woman in Black:

Released:
10th February 2012
Genre:
Horror, Drama, Thriller
Price:
B-
Estimated box office:
£5,000,000
Director:
James Watkins
Film cast:
Daniel Radcliffe, Gabriel Liotta, Ciaran Hinds, Janet McTeer
Certificate:
12A
Distributor:
Momentum Pictures
The Story:
A young lawyer travels to a remote village to organize a recently deceased client's papers,
 where he discovers the ghost of a scorned woman set on vengeance.




Se7en:

Released:
13th August 2004
Genre:
Action, Thriller
Price:
B
Estimated box office:
£10,000,000
Director:
Paul Greengrass
Film cast:
Matt Damon, Franka Potente, Julia Stiles, Brian Cox
Certificate:
12A
Distributor:
UIP
The Story:
In this follow up to 2002's hit thriller "THE BOURNE IDENTITY," Matt Damon
returns as the amnesiac super-assassin known as Jason Bourne. When a
sabotaged CIA operation in Berlin ends with two men dead and Bourne framed as
the killer, the "real" Bourne must emerge from hiding to find the actual culprit.
Other returnees from the original film include Franka ("THE PRINCESS AND THE
WARRIOR") Potente, Brian ("TROY") Cox, Julia ("MONA LISA SMILE") Stiles,
and Gabriel ("BUFFALO SOLDIERS") Mann, with Joan ("THE NOTEBOOK")
Allen and Karl ("LORD OF THE RINGS: RETURN OF THE KING") Urban joining
the cast for this installment. Paul Greengrass, helmer of 2002's critically acclaimed
"BLOODY SUNDAY", takes over directing chores from the first film's Doug Liman.



Drive:

Released:
23rd September 2011
Genre:
Action, Drama
Price:
D
Estimated box office:
£2,000,000
Director:
Nicolas Winding Refn
Film cast:
Ryan Gosling, Carey Mulligan, Bryan Cranston, Christina Hendricks
Certificate:
18
Distributor:
Icon Films
The Story:
A nameless Hollywood stuntman moonlights as a freelance getaway driver
during robberies but when a bank heist goes wrong, he ends up on the run with
a contract on his head and an ex-con’s girlfriend in his car.












Age group: 15+
Gender ratio:  Equal to both
Male and Female
Hobbies/interests:  Sports, Shopping,
Listening to music,
Reading, Gaming,
Watching films
          Area they live: Cities, Towns,
        Estates, Flats
    Occupation: Shops, Restaurants, 
        Hotels, Shoe
Shop
   
                                                                                               Social Status: Any type of Social
  Status
  Economic Status: Any type of 
  Social Status









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